As we move into Spring/Summer 2025, the sun’s out and it’s time to elevate your eyewear game. Few brands carry the legacy, craftsmanship, and effortless cool quite like Persol. Known for their understated luxury and made-in-Italy roots, Persol have long stood as a symbol of sophistication for those who know. This season, they're proving once again why their frames remain a go-to choice for tastemakers worldwide.
A Legacy of Craftsmanship
Founded in 1917 in Turin, Persol (short for per il sole, meaning “for the sun”) began as a brand creating protective eyewear for aviators and race car drivers. Over the decades, they’ve evolved into one of the most respected names in luxury sunglasses, thanks to their meticulous attention to detail. Every pair is still handmade in Italy, staying true to the original ethos of quality, durability, and comfort.
Signature features like the Meflecto temples (designed for flexibility and all-day wear) and the iconic arrow hinge - inspired by ancient swords - aren’t just aesthetic touches, they’re part of what makes Persol uniquely functional and timeless.
Why Persol?
In a world full of logo-heavy frames and fleeting trends, Persol offers something rare: quiet confidence. Their sunglasses aren’t about shouting - they’re about presence. Whether you're styling them with a Portuguese Flannel shirt or a relaxed tee and shorts from Carhartt WIP, Persol adds a refined touch without trying too hard.
And as always, every pair comes with the kind of craftsmanship that lasts. Built to be worn for years - not just for the season.
Explore the latest Persol arrivals online now. These aren’t just sunglasses. They’re an investment in style that never dates.
