Founded in the mountains of Annecy, France in 2009, HOKA emerged from a simple idea: to design running shoes that make going downhill feel like flying. The result was an oversized, ultra-cushioned silhouette that broke every rule in the book - and turned heads across the running world. Fast forward to today, and HOKA has become a global name in performance footwear, embraced not only by athletes but also by those who value design, comfort, and innovation in their everyday stride.
HOKA’s mission is clear - empower every movement. Whether it’s on the trail, the pavement, or somewhere in between, their shoes are built for boldness, blending science-led support with progressive aesthetics.
The Latest Releases
The Spring/Summer 2025 collection sees HOKA lean further into versatility, offering silhouettes that transition effortlessly between sport and lifestyle.
Whether you're chasing miles or just looking for all-day comfort with a contemporary edge, HOKA’s SS25 drop delivers performance where it counts - and design where it matters.
Discover the latest at Parasol Store. Step into comfort, built to move.
