Early Beginnings in Kutztown, Pennsylvania
Saucony, pronounced Sock-Uh-Knee, traces its roots back to 1898 when it was founded in Kutztown, Pennsylvania. Initially, the brand focused on producing children's shoes, but it soon expanded its offerings to include Men's and Women's footwear.
From Humble Factory to Rapid Growth
Within a short span of time, Saucony experienced rapid growth. By 1910, the company's factory was churning out an impressive 800 pairs of shoes daily. The location of their first factory held special significance as it was situated on the high banks of the Saucony Creek, which played a pivotal role in shaping the brand's identity.
Unveiling the Saucony Name
The name "Saucony" itself has an interesting origin. It stems from the Native American word "Saconk," meaning "where two rivers run together," in reference to the Saucony Creek. The company's logo, with its representation of the creek's continuous flow and the boulders lining its bed, further pays homage to its roots.
The Evolution into Quality Running Shoes
A Shift to Running Shoes
Though Saucony had been producing various footwear, it wasn't until the 1970s that it truly established itself as a reputable brand for quality running shoes. The running community played a significant role in propelling the brand's momentum during this period, and from then on, Saucony's reputation as a running shoe specialist continued to grow.
From Performance to Iconic Style
Saucony's enduring reputation for performance running shoes paved the way for the iconic Saucony Originals range, which the company is now renowned for. Originally designed as high-performance running shoes, these designs eventually became sought-after fashion statements, showcasing the brand's ability to combine functionality and style.
The Phenomenal 1980s: Jazz and Shadow
The Jazz Silhouette (1981)
The 1980s proved to be a pivotal era for Saucony, witnessing the inception of its best-selling silhouette, the Jazz. Introduced in 1981, the Jazz gained immense popularity and became an enduring symbol of the brand's innovation and style.
The Ever-Popular Shadow (1988)
Building on the success of the Jazz, Saucony continued to make waves in the sneaker world with the introduction of the Shadow in 1988. This model further solidified the brand's position as a trendsetter in the sneaker industry, winning over both athletes and trainer enthusiasts alike.
Saucony's journey from a small Pennsylvania factory to a globally recognized brand has been guided by its commitment to quality and innovation. With a legacy deeply rooted in the Saucony Creek, the brand continues to inspire athletes and fashion enthusiasts alike with its iconic designs and dedication to excellence.
Take a look at our range of Saucony Trainers.